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1.
INTERNET PRESENCE STRATEGY PLANNING
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Examine benefits to clients wishing to
have an online presence, or evaluate e commerce viability’s
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Identify and evaluate how the
competition is using the Internet technology and develop a strategy for the
client to create a distinct personality viably.
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Examine, review and assess pre-existing
online references and discussions related to the client.
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Define concrete objectives for the
client's on-line presence, along with a strategy for meeting those objectives.
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Survey the client's organization,
customers and suppliers to determine preconceptions and expectations related to
the organization's Internet activities.
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Plan a strategy for integrating the
client's on-line activity with their off-line marketing and advertising
strategies.
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Determine how to best use the client's
web site as a means of building a relationship with their local, national, and
global community.
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Assess data and network security
considerations related to the client's use of the Internet.
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Specify concrete criteria and a process
for measuring and evaluating the results of the client's on-line activities.
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Define policies for employee use of
Internet assets, along with procedures for making and approving enhancements and
revisions to the organization's web site.
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Setup procedures for responding to
inquiries received via the Internet.
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Recommend budgets and schedules for
implementing the client's Internet strategy.
2.
WEB DEVELOPMENT
Content Design.
This includes designing websites & Internet tools that meet at minimum:
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Communicates with Internet audiences
effectively, using the interactive nature of the web
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Establishes online resources (the
creation of engaging online copy and effective and persuasive messages designed
for this media) that encourages repeat site visits, and develops a loyal
constituency for the website.
Graphic Design
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Design compelling graphics and visuals
that create the planned/required impression within the first 5 seconds of a page
view
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Design professional and consistent look
and feel for a web site, which is critical to its acceptance.
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Provide engaging graphic design which
understands and exploits the medium of the Internet and also respects the
constraints of the technology.
Architectural Design
The objectives of Architectural Design of the Web are
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To make the web site easy to navigate
and intuitive.
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Present information in an intuitive,
comprehensible and comfortable layout.
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Guide the viewer along a path that
effectively presents the desired message.
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Provide easy transaction interface.
Testing
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Check site for programming bugs and
inconsistencies
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Evaluate the site's performance for a
variety of user configurations and browsers
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Evaluate site’s load time and
navigational performance
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Gauge the web site's effectiveness with
trial audiences.
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Stress testing
Maintenance
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Update Services to keep site current
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Enhancing site features to current
technology
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When required perform Site
administration Services
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Site Management
Web Evaluation
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Basic Parameters
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Advanced Features
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Custom Requirements
3.
INTERNET TECHNICAL SERVICES & SUPPORT
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Setting up domain name services and web
site hosting under the client's own domain name.
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Provide assistance in locating or
installing Sever facilities for Client’s online Enterprise and Hosting of Web
sites
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Making sure adequate bandwidth and
server capacity is available to handle the load of the web site.
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Collecting and processing web site
access log and user-provided data to gain a comprehensive understanding of
traffic patterns within the web site itself and into the web site from external
sources.
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Maintaining adequate security of the
server and any data collected over the web site.
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Implementing CGI, JAVA ASP and other
programming to enable advanced interactivity and special or custom web site
features.
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Collecting information provided by users
of the web site into databases, as well as building interfaces that allow web
site users to access client provided databases.
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Installing search engines onto web sites
to facilitate access to large volumes of information.
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Providing ancillary services such as
electronic mailing lists, autoresponders, ftp service, and e-mail forwarding.
4.
INTERNET ONLINE ADVERTISING & PROMOTION
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Advertising, Brand Building and Internet
Personality Development
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Registering web sites in major as well
as industry-specific search engines, directories, and review lists.
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Writing news releases and distributing
them through extensive media network of reporters that cover online activities.
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Recommending various newswire releases
and coordinating newswire distribution.
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Performing research to locate specific
online forums at which a target audience may be found and then writing
appropriate announcements for that forum.
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Developing story ideas, and then
"pitching" those ideas to the media.
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Creating and implementing original
online and off-line promotions and strategies.
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Designing advertising banners, locating
worthwhile online advertising buys and negotiating those buys on behalf of
clients.
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Integrating a client's online efforts
with their off-line marketing promotional activities.
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Implementing guestbooks and mailing
lists to build a foundation of people interested in receiving news of web site
updates.
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Building the Client’s affiliate
promotion strategy and managing the affiliate program
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Developing a “Network Visitor Management
System” allowing network Websites and properties to personalize page deliveries,
and banner ads based on individual visitor psycho-graph.
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